ABOUT US

Advocate is the brain child of  Duke Special and his management team, First Column, after in depth research on crowdfunding and what fans want from their artists in today's world. 

A message from Duke

 

As Duke Special I have been touring and making records constantly for the last 16 years and during that time, the music industry has changed beyond recognition.  Over the years I have self-released records, been on major labels, smaller independent labels and have also used crowd funding models to release my work. 

I have loved all these different stages of my career, but i felt it was time to do things a little differently. I have used the Pledge Music model a couple of times to release records and was blown away by the support and encouragement which those campaigns created.  This was a model in which people pledged different amounts in exchange for exclusive experiences and items all with the goal of being able to bring out a new record at a high level and to do all the things such as promotion, radio and TV plugging, manufacturing etc. which a record label traditionally did. For the most part this worked really well, though these campaigns were concerned with a particular release.

 

So, here’s the idea behind advocate....

 

I set up advocate to see if people would become a patron of Duke Special. this wasnt just for a one-off release (though i also used the site to crowdfund the album 'hallow') but rather on an on-going basis.  The concept is one that many artists use nowadays; you choose a price point which suits you and in exchange you WILL get access to exclusive items, recordings or experiences every month. The packages are billed on a monthly on-going basis and this income enabled me to be more creative from home, instead of having to tour away from home so much. I still want to release more records and continue to do a limited amount of touring, but this new idea felt like a better fit for where I currently am in my life.

 

I am hugely grateful to everyone who signed up to be a Duke Special patron when this was launched in 2016 & i hope everyone enjoyed the exclusive content they were able to access through the subscriptions. however, i recently decided that i had to put this all on hold for a while, as i now find myself too busy to provide the content and felt that i couldnt give it the attention it deserves. it may be resurrected in the future, but for now, i am just offering the exclusive one-off single items through the advocate site.

Thank you for all your support

 

Duke Special x