Advocate WAS CREATED BY Duke Special and his management AT First Column, after in-depth research on crowdfunding and what fans want from their artists in today's world.
A message from Duke
As Duke Special I have NOW been touring and making records for the last 21 years and during that time, the music industry has changed beyond recognition. Over the years I have self-released records, been on major labels, smaller independent labels and have also used crowd funding models to release my work.
I have loved all these different stages of my career, but i felt it was time to do things a little differently. I have used the Pledge Music model a couple of times to release records and was blown away by the support and encouragement which those campaigns created. This was a model in which people pledged different amounts in exchange for exclusive experiences and items all with the goal of being able to bring out a new record at a high level and to do all the things such as promotion, radio and TV plugging, manufacturing etc. which a record label traditionally did. For the most part this worked really well, though these campaigns were concerned with a particular release.
So, here’s the idea behind advocate....
I set up advocate to see if people would become a patron of Duke Special. this wasnt just for a one-off release (though i also used the site to crowdfund the album 'hallow') but rather on an on-going basis. The concept is one that many artists use nowadays; you choose a price point which suits you and in exchange you WILL get access to exclusive items, recordings or experiences every month. The packages WERE billed on a monthly on-going basis and this income enabled me to be more creative from home. instead of having to tour away from home so much, this new idea felt like a better fit for where I WAS in my life.
I am hugely grateful to everyone who signed up to be a Duke Special patron when ADVOCATE was launched in 2016 & i hope everyone enjoyed the exclusive content they were able to access through the subscriptions. however, i decided that i had to put this all on hold WHEN I FOUND myself too busy to provide the content and felt that i couldnt give it the attention it deserves. it may be resurrected in the future, but for now, i am just offering the exclusive one-off single items through the advocate site AND AM EXCITED TO BE USING IT IN 2023 FOR PRE-ORDERING MY NEXT ALBUM AND HELPING PAY WITH UP-FRONT COSTS FOR ANOTHER SELF-RELEASED RECORD.
Thank you for all your support
Duke Special x